IBM Cloud, Data & AI

Overview: In April 2019, I joined IBM in the Cloud, Data & AI org where I conduct mixed-method studies using behavioral analytic tools and qualitative research to evaluate the digital journey of multiple products. This encompasses the product’s organic search presence, how the user evaluates their options, as well as the usability of its marketing website, registration, trial, and overall subscription experience. 

I concluded my first project and then I went to Austin that summer for an intense 6-week design bootcamp (you can read details on that project here). I returned to the studio in San Jose and continued my work on Watson tools.

Date: April 2019 - January 2021

Role:

As a User Experience Researcher at IBM, some key tasks included:

• Conducting stakeholder interviews

• Running design thinking activities with stakeholders to scope study and ensure alignment on research

• Writing up study scripts and pilot testing

• Recruiting current and prospective users

• Using key metrics such as SUS and SUPR-Q to benchmark usability

• Providing critique on designs for the product’s marketing websites

• Creating research reports and slide decks to deliver study findings

• Logging and updating product issues in Github

• Tracking product’s current conversion rates through Amplitude

Skills/Tools:

• Research scoping and planning

• Surveys

• User interviews

• Usability assessments (unmoderated and moderated)

• Data synthesis and analysis

• UserTesting.com

• Respondent

• Airtable

• MailChimp

• SurveyGizmo

• Amplitude

• HotJar

• Keynote

• Video editing

• Enterprise design thinking activities